A Closer Look at the 2015 Survey of Affluence and Wealth
When we announced the findings of the 2015 Survey of Affluence and Wealth back in April, we knew that the topline figures – a 6.6% increase in luxury spend among the affluent driven largely by travel, dining out / home entertainment, and automobile spending – would draw the most headlines. However, as with most things pertaining to data, further insights can be gleaned when you look just beneath the surface. Here are the deeper qualitative themes and trends that have been uncovered. We hope they provoke thoughtful discussion within your business and benefit your brand and your customers:
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