How Do High-Spenders Discover Luxury?

Worth Dominant Consumers (one of our proprietary segments) prioritize quality, craftsmanship, and outstanding service over getting great deals. Their average annual spending on luxury is far greater than that of Deal Dominant Consumers. Worth Consumers are always on the lookout for new luxury products and services and they say they often discover luxury in the following ways….

Four Things to Know About Wealthy Travelers

Travel remains a treasured aspect of affluent and wealthy Americans’ lives. An experiential luxury, travel is about collecting memories and bonding with family and friends. Here are four key statistics to help you understand the motivations and values of today’s luxury travelers.

How Your Brand’s History Can Inspire Customers

A luxury brand’s history and heritage can add romance to products and services, increasing perceived value to luxury buyers who want to see themselves in the brands they buy. Train your salespeople to be brand docents and communicate your company’s unique history both online and offline.

How Do High-Spenders Discover Luxury?

Worth Dominant Consumers (one of our proprietary segments) prioritize quality, craftsmanship, and outstanding service over getting great deals. Their average annual spending on luxury is far greater than that of Deal Dominant Consumers. Worth Consumers are always on the lookout for new luxury products and services and they say they often discover luxury in the following ways….

Four Things to Know About Wealthy Travelers

Travel remains a treasured aspect of affluent and wealthy Americans’ lives. An experiential luxury, travel is about collecting memories and bonding with family and friends. Here are four key statistics to help you understand the motivations and values of today’s luxury travelers.

How Your Brand’s History Can Inspire Customers

A luxury brand’s history and heritage can add romance to products and services, increasing perceived value to luxury buyers who want to see themselves in the brands they buy. Train your salespeople to be brand docents and communicate your company’s unique history both online and offline.

How Do High-Spenders Discover Luxury?

Worth Dominant Consumers (one of our proprietary segments) prioritize quality, craftsmanship, and outstanding service over getting great deals. Their average annual spending on luxury is far greater than that of Deal Dominant Consumers. Worth Consumers are always on the lookout for new luxury products and services and they say they often discover luxury in the following ways….

Four Things to Know About Wealthy Travelers

Travel remains a treasured aspect of affluent and wealthy Americans’ lives. An experiential luxury, travel is about collecting memories and bonding with family and friends. Here are four key statistics to help you understand the motivations and values of today’s luxury travelers.

How Your Brand’s History Can Inspire Customers

A luxury brand’s history and heritage can add romance to products and services, increasing perceived value to luxury buyers who want to see themselves in the brands they buy. Train your salespeople to be brand docents and communicate your company’s unique history both online and offline.